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By accepting the
Terms and Conditions of SpyderWebbDesign you understand that the
of your logo requires a commitment on your part and the
process described below is determined by the participation and work
that you put forth.
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Step 1 Planning |
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A 50% deposit on all graphic design fees is due prior to the beginning
of the project unless you are utilizing our website design services.
Upon receipt of your payment you will receive a design questionnaire.
The design questionnaire provides us with details about you, your
business and your overall vision of your logo. It is important at
this time, as it is through the entire process, to be very specific.
Upon receipt of your completed questionnaire, the standard projected turnaround
time on all logo projects is 10 working days. As with all design
projects this turnaround time is dictated by your feedback and
participation.
Need
inspiration? Check out these links! |
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Step 2 Brainstorming,
Research & Sketching |
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After reviewing
your completed design questionnaire, we will begin the brainstorming &
research portion of your design. We will delve into your
industry, review your competition & compare your goals with what is
currently available. Our ultimate goal is to create a unique
look that fits your business plan. It is important to us to
thoroughly research your design; to insure what you receive is One of
a Kind! (OOAK!)
Next the
sketching begins... Yes we still pull out the sketch pad and create by
hand, and if you have ideas, we ask that you do the same. Often
times we will complete 50-100 sketches before beginning the actual
digital design. Sketches will be scanned and sent over as a
basis for further development. We ask that you choose between 3
& 5 sketches to begin the digital design process.
If you are not happy with any of
the presented options, you will be asked for additional direction,
after which, you will be provided with additional sketches. We
want to make sure that you are 100% satisfied before proceeding!
Keep in mind
throughout the process that your logo is your business identity.
This is how your business/service is immediately recognized. Something for you
to ponder...
What makes a great logo???
There are four critical
elements that can be seen in every great logo design:
- It must be describable
- It must be memorable
- It must be effective without
color
- It must be scalable i.e. effective when
just an inch in size
Points 1 and 2 go hand in hand, because if you cant
describe what a logo looks like then how will you be able to
remember it?
Point 3 is important because color is secondary to the
shape. Adding color to your logo should be left to the very
end of the process, because if the mark doesnt work in black
only, no amount of color will rescue the design.
Point 4 is vital for things such as office stationery
(pens, pin badges etc.). All those little things that people
often forget about. What makes a great
logo??? courtesy of
davidairey.com
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Step 3 Digital Design |
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After
selecting from the preliminary sketches, we will begin honing the
designs digitally. You will be provided with at least 3 design
versions in black and white. Although color will not be used in
the initial design, please keep in mind the color scheme that you
envision. Will it work for the design? Adding the color is
the fun part, but we want to secure the nuts and bolts of the logo
first.
Once you
have narrowed your choices to two, we will provide the logo using no
less than 10 fonts, including fonts of your choice. |
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Step 4 Fonts, Fonts & More FONTS!!!! |
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Once you have narrowed your
choices to two, we will provide the logo using no less than 10 fonts,
including any fonts of your choice. We have an extensive font
file, and we are always adding more!
Special font requests... at your request we will purchase fonts,
which we may not currently have in our collection. If it is necessary
for this, all font costs will be in addition to the design cost. If
you have already purchased a font, feel free to email us the font file
and we will include the font option in your design choices.
Our favorite font resources! |
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Step 5 Adding the Color |
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Now your logo comes to life!
We will color you logo with a variety of color combinations, keeping
with your specifications. Since the combinations are endless, we
will present the combinations in groups of 3 to eliminate sensory
overload. If
you are having difficulty coming up with color combinations make sure
to check out our inspirational links. |
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Step 6 Total Image Refinement |
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This round
of final revisions is to insure your logo is "just right"!
Adjustments
may include some of the following:
-
tweaking
graphics
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adjustments to color balance
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text
adjustments (spacing, capitalization, boldness, etc.)
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basic
polish of the logo
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Step 7 Logo Finalization |
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Your final logo will be supplied
as an electronic proof. At this time you will "sign off" on the
design.
A final invoice will be sent for
the project balance including any additional fees for font purchases,
etc. All additional fees will be communicated at time of
incurrence.
Once balance is received, all
files will be released. |
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Step 8 Final Files |
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Your logo
will be provided in the following formats:
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.eps
vector format
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.jpeg high
resolution (for print)
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.pdf high
resolution (for print)
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.ai high
resolution (for print)
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.gif low
resolution (for use online)
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additional
formats are available upon request
Your logo
will be sent electronically, as well as, on CD-ROM. |
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Step 9 Follow-Up & Customer Service |
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Our service
does not end with delivery. SpyderWebbDesign maintains back-ups
of all designs in the unforeseen event of CD or file damage.
Also, we are always available to communicate with you, your printing
and advertising firms for your end user needs. Let us know if you
need your files sent to any third party! |
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Questions? |
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If you have any
questions about the above design process, please
contact us. |
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